{"id":615210,"date":"2026-03-30T14:14:47","date_gmt":"2026-03-30T12:14:47","guid":{"rendered":"https:\/\/industriasoriol.com\/blog\/a-new-era-of-ragnar-%f0%9f%92%9a\/"},"modified":"2026-03-30T14:38:27","modified_gmt":"2026-03-30T12:38:27","slug":"a-new-era-of-ragnar-%f0%9f%92%9a","status":"publish","type":"post","link":"https:\/\/industriasoriol.com\/en\/blog\/a-new-era-of-ragnar-%f0%9f%92%9a\/","title":{"rendered":"A new era of RAGNAR \ud83d\udc9a"},"content":{"rendered":"\n

RAGNAR: a new identity for a new era<\/h2>\n\n

At Industrias Oriol, we don\u2019t see brands as static. They evolve, adapt, and at certain moments, they need to redefine themselves in order to move forward. <\/p>\n\n

Last Friday, at Cosmoprof Worldwide Bologna 2026, we officially presented the rebranding of our barbering brand: RAGNAR. A key step that marks the beginning of a new chapter for the brand. <\/p>\n\n

This change goes beyond a visual update. It\u2019s not just about a new logo or a new aesthetic, but a complete redefinition of its identity. An evolution that strengthens its positioning and establishes a more solid, coherent, and future-oriented foundation. <\/p>\n\n

A clear idea: barbering as a language<\/h3>\n\n

RAGNAR is built on a simple yet powerful idea: barbering doesn\u2019t belong to a place. It doesn\u2019t depend on a space, but on the person who practices it. <\/p>\n\n

From this perspective, the brand is built on authenticity and individual expression. Barbering is understood as its own language, a way of communicating through gesture, technique, and attitude. <\/p>\n\n

It\u2019s not about following trends, but about developing your own criteria. About working with character, with personality, and with a presence that doesn\u2019t need to impose itself, because it\u2019s naturally felt. <\/p>\n\n

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An identity reflected in people<\/p>\n\n\n\n

This new stage is also embodied by those who represent the brand.RAGNAR introduces its new ambassadors: Luis Ruiz<\/a>, Andrea Arrigo<\/a>, and Ridouan Bouzagou<\/a>, professionals who share an authentic vision of the craft and a unique way of understanding barbering.More than image, they represent a way of doing things.<\/p>\n\n\n\n

M\u00e1s que imagen, representan una forma de hacer.<\/p>\n<\/div><\/div>\n\n

The beginning of what\u2019s to come<\/h3>\n\n

The rebranding is just the starting point. In the coming months, this new identity will extend across every level of the brand: new products, developments, launches, and a renewed way of being in the market. <\/p>\n\n

An evolution that not only updates the image, but strengthens RAGNAR\u2019s position within the professional sector.<\/p>\n\n

Because it\u2019s not about adapting to the context, but about defining it.<\/p>\n\n

This is not a redesign.It\u2019s a new way of understanding the brand.<\/p>\n\n

This is RAGNAR \ud83d\udc9a<\/strong><\/p>\n\n

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