RAGNAR: a new identity for a new era
At Industrias Oriol, we don’t see brands as static. They evolve, adapt, and at certain moments, they need to redefine themselves in order to move forward.
Last Friday, at Cosmoprof Worldwide Bologna 2026, we officially presented the rebranding of our barbering brand: RAGNAR. A key step that marks the beginning of a new chapter for the brand.
This change goes beyond a visual update. It’s not just about a new logo or a new aesthetic, but a complete redefinition of its identity. An evolution that strengthens its positioning and establishes a more solid, coherent, and future-oriented foundation.
A clear idea: barbering as a language
RAGNAR is built on a simple yet powerful idea: barbering doesn’t belong to a place. It doesn’t depend on a space, but on the person who practices it.
From this perspective, the brand is built on authenticity and individual expression. Barbering is understood as its own language, a way of communicating through gesture, technique, and attitude.
It’s not about following trends, but about developing your own criteria. About working with character, with personality, and with a presence that doesn’t need to impose itself, because it’s naturally felt.
An identity reflected in people
This new stage is also embodied by those who represent the brand.
RAGNAR introduces its new ambassadors: Luis Ruiz, Andrea Arrigo, and Ridouan Bouzagou, professionals who share an authentic vision of the craft and a unique way of understanding barbering.
More than image, they represent a way of doing things.
Más que imagen, representan una forma de hacer.
The beginning of what’s to come
The rebranding is just the starting point. In the coming months, this new identity will extend across every level of the brand: new products, developments, launches, and a renewed way of being in the market.
An evolution that not only updates the image, but strengthens RAGNAR’s position within the professional sector.
Because it’s not about adapting to the context, but about defining it.
This is not a redesign.
It’s a new way of understanding the brand.
This is RAGNAR 💚
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